Creating an engaging

brand for a non-alcoholic beer

HOW International design awards winner

In this project I created a brand and label design for a fictional non-alcoholic beer. It is a school project

The reason for creating a non-alcoholic beer instead of a alcoholic beer is first of all for personal ethical reason and secondly there is a market for it. Ivana (2018) at CNN wrote an article about a man who was a big fan of brewed beer but had to stop drinking alcohol for health reasons, and Heineken states that the non-alcoholic beer market is growing by 9% each year in the UK.

The aim of the project is to lift up the bad reputation non-alcoholic beer have and bring in a trendy non boring mood into the market. The idea is to create a trendy atmosphere for young adults who want are searching for an alternative way to party without getting buzzed and also finding a way to relax with a nice beverage.